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adaptive driver's attention management

connectinghuman brain and machine

ADAM INTRODUCES THE FIRST COMPREHENSIVE
PLATFORM SOLUTION TO MANAGE HUMAN ATTENTION AND AWARENESS

 

The ADAM Platform offers a complete solution towards improving driver safety and supporting human machine cooperation, which is essential as higher levels of automation are introduced. ADAM’s embedded software solutions can be easily integrated into existing Advanced Driver Assistance Systems (ADAS). ADAM’s unique patented technology detects incapable drivers, improves driver’s response time and directs driver’s attention towards potential hazards.

IT’S ALL ABOUT
THE COGNITION

The initial target market for ADAM is the automotive sector where ADAM is introducing a breakthrough product called ADAM DETECT which is the world’s first nonintrusive system that is able to measure the online Driver’s cognitive resources available for the driving task. Specifically, it provides early indications of cognitive impairment due to alcohol, substance abuse or fatigue, and any combination.

As 90% of road accidents are caused by the driver’s error, early detection of cognitive impairment has immediate safety impact by saving hundreds of thousands of lives every year. Going forward this same technology will enable safe handover control necessary for the introduction of highly automated driving when human machine cooperation is required.

ALERT is expected to be ADAM’s next product introduction, it seamlessly directs and maintains drivers’ attention. Using an AI algorithm calculating outside threats and driver’s online cognitive state, ADAM ALERT applies low intensity cues to direct the drivers attention towards potential hazards.

“CONNECTING HUMAN BRAIN AND MACHINE”

 

 

 

 

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